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Graphic design is the process of visual communication through the use of typography, photography, iconography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously.
Graphic design is essential to communicating with existing and future clients. It provides the visual assets that can be used for all of your marketing campaigns. These include your brand’s logo, user interface, images, typography, navigation, and other elements.
Web development creates the online experience for your site’s visitors through the use of copywriting, search engine optimization (SEO), site structure, coding, link profile, and other aspects that make it work for your legal practice.
The right graphic design strategy gives you better results in your paid and organic search rankings. It can improve your social media marketing by creating a consistent brand experience across all platforms.
Ultimately, your website’s purpose is to generate new clients for your practice. Graphic design and other website components compel users to take the next step in your sales process. Clear and well-designed calls-to-action guide users closer to your primary offer.
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